Ensuring Outreach, Motivation and Persistence in Basic Skills Programs

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Challenges in awareness and participation

• A considerable percentage of the learners who most need to increase the level of their basic skills will not seek the courses that are organised. 
• For many potential learners in the target group one of the main reasons for this will be the lack of awareness of both their skill level and of the existing learning offer. 
• The need for raised awareness can be met by carefully designed information campaigns which have the potential to attract the learner to individual guidance points, thus entering a process that may go through screening and testing, leading to adequate referral to quality learning provision.