Digital skills in my business

Quelques heures

intermédiaire

Description du cours

This course, ‘Digital skills in my business’, helps entrepreneurs assess, enhance and apply digital skills across all areas of their business. You will explore the foundations of digital competence, learn to use data and AI for smarter decision-making, improve team communication and customer engagement, develop high-quality digital content, and build essential cybersecurity and GDPR compliance practices. Through practical walkthroughs, case studies, chatbot building, SEO activities and interactive safety simulations, you will gain the confidence and capability to run a modern, digitally resilient business.

Public cible

Entrepreneurs seeking to strengthen digital capability within their business
SMEs wanting to use digital tools to improve efficiency, communication and growth
Teams transitioning to hybrid or remote work environments
Business owners wanting to understand data analysis, AI tools, and digital marketing
Anyone responsible for protecting business data, ensuring compliance and managing online presence

Objectifs d'apprentissage

Evaluate and improve digital competences across your business, identifying skills gaps and planning targeted upskilling strategies
Use data analytics and AI tools to extract insights and make informed, strategic decisions
Enhance digital communication and collaboration by using communication hubs, video-conferencing tools, project management platforms and AI-powered chatbots
Create impactful digital content, including SEO-optimised posts, video content, blogs and designs that strengthen your brand and online presence
Implement essential cybersecurity and GDPR practices, from phishing detection and data privacy planning to secure browsing and regulatory compliance

Offert par

Ce contenu est offert par la Commission européenne. La Commission européenne est le bras exécutif politiquement indépendant de l'Union européenne. Elle est seule chargée d'élaborer des propositions de nouvelle législation européenne et elle met en œuvre les décisions du Parlement européen et du Cons